Turn the customers you already have into the reason your next customers find — trust—and choose you.
CUSTOMER MARKETING CONSULTING FOR B2B SAAS
CMA Soulmate helps B2B SaaS companies build and scale customer advocacy, reviews, customer stories, reference programs, communities and Buyer Discovery programs that prove impact on revenue.
The business is built around a simple idea: modern buyers no longer rely only on a company’s website, sales team, or marketing campaigns to decide who to trust. They increasingly look to reviews, customer stories, communities, peer recommendations, third-party sources, and AI-powered answer engines.
We combine traditional Customer Marketing expertise with a modern focus on discoverability, AI-influenced buyer research, advocacy, third-party validation, and customer-led growth.
The Discovery Ecosystem
And in these moments, your brand isn’t the most powerful voice in the room.
YOUR CUSTOMERS ARE.
Leslie Barrett has spent over a decade mastering the art and science of customer marketing. She’s scaled some of the top MarTech brands in the world through her proven methodologies and strategies.
A respected thought-leader in the customer marketing, advocacy & gifting spaces, Leslie’s proven, tailored marketing campaigns engage and retain customers, fueling profitable revenue growth.
Through her CMA Soulmate Newsletter, courses, eBooks, and other social media platforms, she passionately promotes the importance of customer marketing, educating executives, marketers, and brands globally.
CMA Soulmate
Consulting
I specialize in helping businesses maximize their customer-centric strategies and unlock the true potential of their customer base. With my expertise and tailored solutions, I have a passion for empowering organizations to build strong relationships with their customers, drive growth, and achieve long term business success.
Buyers Discovery
Engine
Helping companies understand that what customers say about you is becoming just as important as what your marketing team says about itself. Modern buyers form opinions long before Sales enters the conversation. The Buyer Discovery Engine™ helps B2B companies strengthen the customer-driven trust signals that shape those decisions.
Measuring the ROI of Customer Marketing
$67
Unlock Growth with ABCM
FREE
The CMA Career Framework
FREE
Kristine Kukich,
Sr. Director, Customer Marketing
“I would not have been able to survive my first year as a customer marketer without your wisdom, humor, and newsletter. Thank you for being a #cmasoulmate to so many of us”
Karen Steele, CMO
“Leslie is a world-class customer marketing leader, with an exceptional wealth of knowledge, empowering marketers to forge genuine connections with customers, ultimately driving significant increases in customer lifetime value.
FAQs
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A Customer Marketing consultant helps companies build and scale programs that activate existing customers to support business growth. This can include customer advocacy, reviews, case studies, video testimonials, reference programs, communities, Customer Advisory Boards, executive programs and measurement. CMA Soulmate specializes in B2B SaaS Customer Marketing and connects these programs to buyer discovery, pipeline and revenue wherever measurement allows.
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t's often time when you have happy customers but aren't systematically turning their experiences into reviews, stories, references, advocacy or community—or when Sales and Marketing keep asking the same customers for help. Fractional Customer Marketing can also make sense when the opportunity is clear but you're not ready to hire a full-time Customer Marketing leader.
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Yes, Customer Marketing can contribute to the customer evidence available across the broader information ecosystem—including reviews, customer stories, interviews, communities and third-party sources that search and AI systems may encounter. Companies should and can make authentic customer experience clearer, more current, accessible and discoverable.
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CMA Soulmate offers several ways to work together depending on where you are in your Customer Marketing journey.
Buyer Discovery Score™ — Free
See how effectively your customer voice is helping your company get discovered and trusted.Buyer Discovery Audit™ — Starting at $500
A deeper assessment of your Customer Marketing ecosystem, customer voice, third-party authority, discoverability and measurement opportunities.Customer Marketing / Buyer Discovery Build — Starting at $5,000
A focused engagement to build or strengthen the programs and systems needed to activate your customers and turn their experiences into measurable business impact.Fractional Customer Marketing Leadership — Custom monthly engagement
Ongoing strategic leadership and execution for companies that need experienced Customer Marketing support without hiring a full-time leader.Need something more focused? CMA Soulmate can also build individual programs including customer reviews, advocacy, references, customer stories, video, community and Customer Advisory Boards.
Contact
Lets partner together in creating impactful customer marketing initiatives that drive customer loyalty, revenue growth, and long-term business success.