CMA Soulmate is a strategic Customer Marketing and Advocacy consultancy helping B2B companies turn customer trust into measurable growth.
The business is built around a simple idea: modern buyers no longer rely only on a company’s website, sales team, or marketing campaigns to decide who to trust. They increasingly look to reviews, customer stories, communities, peer recommendations, third-party sources, and AI-powered answer engines.
We combine traditional Customer Marketing expertise with a modern focus on discoverability, AI-influenced buyer research, advocacy, third-party validation, and customer-led growth. The movement is called…
The Discovery Ecosystem
And in these moments, your brand isn’t the most powerful voice in the room.
YOUR CUSTOMERS ARE.
Leslie Barrett has spent over a decade mastering the art and science of customer marketing. She’s scaled some of the top MarTech brands in the world through her proven methodologies and strategies.
A respected thought-leader in the customer marketing, advocacy & gifting spaces, Leslie’s proven, tailored marketing campaigns engage and retain customers, fueling profitable revenue growth.
Through her CMA Soulmate Newsletter, courses, eBooks, and other social media platforms, she passionately promotes the importance of customer marketing, educating executives, marketers, and brands globally.
CMA Soulmate
Consulting
I specialize in helping businesses maximize their customer-centric strategies and unlock the true potential of their customer base. With my expertise and tailored solutions, I have a passion for empowering organizations to build strong relationships with their customers, drive growth, and achieve long term business success.
Buyers Discovery
Engine
Helping companies understand that what customers say about you is becoming just as important as what your marketing team says about itself. Modern buyers form opinions long before Sales enters the conversation. The Buyer Discovery Engine™ helps B2B companies strengthen the customer-driven trust signals that shape those decisions.
Measuring the ROI of Customer Marketing
$67
Unlock Growth with ABCM
FREE
The CMA Career Framework
FREE
Kristine Kukich,
Sr. Director, Customer Marketing
“I would not have been able to survive my first year as a customer marketer without your wisdom, humor, and newsletter. Thank you for being a #cmasoulmate to so many of us”
Karen Steele, CMO
“Leslie is a world-class customer marketing leader, with an exceptional wealth of knowledge, empowering marketers to forge genuine connections with customers, ultimately driving significant increases in customer lifetime value.
Contact
Lets partner together in creating impactful customer marketing initiatives that drive customer loyalty, revenue growth, and long-term business success.