CMA Soulmate · Leslie Barrett
Customer Marketing Blog
· 11 min read
When Should You Hire a Customer Marketer?
If your company has happy customers but struggles to turn those relationships into reviews, references, case studies, advocacy, community, expansion opportunities, or customer-led content, it may be time to hire a customer marketer.…
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· 12 min read
How Customer Marketing Can Influence AI Search and LLM Visibility
Your customers aren't just influencing other buyers anymore.
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· 8 min read
Customer Marketing Measurement: Proving Your Revenue Impact
> Quick answer: Customer marketing measurement is the practice of tying customer marketing and advocacy programs — references, reviews, case studies, events, community — to revenue outcomes. The most practical method is the Allocated R…
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· 4 min read
How to Find Customer Advocates: 10 Proven Ways
Here's the uncomfortable truth about most advocacy programs: they stall out because everyone's waiting for advocates to raise their hands.
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